a Domain Name for Your Online Presence
You want traffic. Lots of it. So, what can a domain name do to
get you the traffic your site deserves?
Granted that a domain name is but one piece of the puzzle to getting
more traffic, but every little bit helps.
Listed below are some guidelines for the selection of good domain
Your Domain Name Should
be Catchy, Short and/or Easy to Remember
Take a name like "KeliBooks.com".
Think you can remember it?
Now imagine that you have been surfing the web for the last hour
looking for a certain book and have been encountering names like
"Books-n-Such.com", "MyBooks.com" and "PrestigeBookshop.com".
Do you think "KeliBooks.com" will stand out?
I don't think so.
Now...how about a bookshop by the name of "Fatbrain.com"?
Bet you can remember it. It'll probably stick like a leech to your
mind. I think you'd be hard pressed to forget it.
That's the kind of name you want for your site.
Sure it is Easy to Pronounce and Easy to Spell
General rule of thumb is that if you can tell somebody your domain
without having to spell it out, you should be okay.
Try For a Generic Name
Generic names are names like:
Generic names are great because surfers may type it in without
ever knowing about your site. More traffic for you. :)
Practically all generic names would already have been taken but
you can try for generic names that may not be in common use but
is very common within your field of business or expertise.
Avoid Trademarked Names
Where possible, you probably want to avoid the use of trademarked
names as domain names. Although you may have a legitimate use for
the names, a court case is surely the last thing you want to deal
- more about domain names and trademarks
http://www.uspto.gov/ - you
can search for trademarks and more here
Try to Start the First Character of Your
Domain Name With "A"
Not always possible but do it if you can. Or at least try to get
the first character as close to "A" as possible. In fact,
it would be even better if you can start with a digit.
Why the fuss with the letter "A"?
Well, it will elevate your listing in the directories. Under each
category, sites starting with digits will be listed first, followed
by an alphabetically ordered listing of the rest of the sites.
Sites starting with "A" will be very close to the top
of the list. :)
David Lim is the webmaster of QuittingYourJob.com, a business resource
for the entrepreneur looking to start, or grow an online home-based
This article may be reprinted freely, provided this attribution
box remains intact.
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