Ways to make your Ezine subscriber database "explode"
by Mayer Juergen
Well one year ago people kept telling me, that owning an opt-in
list is an important step towards making money online, and after
one year building my own list with almost 3000 unique members, selling
my products with every single issue, I must say those people were
Once you have a list of decent size and of course a high quality
ezine, you can make money through selling advertising space, through
affiliate links or by selling your own products. But getting enough
"high quality" visitors to join your ezine is actually
the hard part, and many editors have stopped their ezines, because
they were not able to get even 500 subscribers.
During the last 12 month I have tried a lot of different techniques
to increase my subscriber database, and like all things in life,
some were good while others were ... well not so good. To make things
easier for you I am going to show you, 7 ways to build your list
quickly and easily.
1. Every Ezine needs its home
I think that every ezine should have its own website, where people
can read older issues, where they can get a feeling about your newsletter
and about the topics you write. This one should go without saying,
but many editors aren`t still doing it: You need to give every visitor
the opportunity to subscribe to your list from every page of your
site. Just look at my marketing and promotion portal located at
http://www.projectmiles.com and you will see that visitors can join
my newsletter from every single page.
2. Give people something for free when
Many Web surfers are still like little kids, you have to give them
something for free and they will start liking you. People will start
to feel happy when they get some kind of benefit, and they will
tell their friends and this is a good start for your ezine.
Free popular Ebooks or Email Courses or even advertising space
in your ezine are very good freebies, to get that much desired new
3. Create a Signature File with your Ezine
I am sending out dozens of emails every single day, so it is obviously
a very good idea to include a signature file on every email you
send out, which contains an ad for your ezine and the bonus ebook
you get just for signing up.
This ad should make people join your list and not buy your products,
because first you have to build a relationship with them, and then
you can start selling your products.
4. Submit it to all Ezine Listings
Meanwhile there are hundreds of places where editors can list their
newsletters. To make things easier for you, we have collected dozens
of directories where new ezines can be promoted (just visit our
resource section at http://www.projectmiles.com)
Another very good tactic is to spy on your competitors and to find
all of the sites linking them. This can be done by using the link
finder at http://www.siteowner.com .Then go and submit your website
to the same directories.(that's mean I know)
5. Trade Ads with other Ezines
Once you have a decent number of subscribers, it might be a clever
tactic to start trading ads with other publishers. You could create
a recommended ezine section and start trading with other publishers
as often as possible. "Quid pro Quo" you publish their
ad in your ezine, and they will do the same for you.
6. The welcome message Joint Venture
This is one of the best ways to increase your subscriber database,
you just have to find up to five ezine publishers and start a welcome
message Joint Venture with them.
The basic idea of this strategy is very easy, because after someone
subscribes to your ezine, you should ask him if he would like to
subscribe to your partner's ezine (give them the name, a subscription
link, and a short description)
If you get 10 new subscribers a day from your site, five publishers
teamed up could be doing 50 new subscribers for your ezine a day.
7. Use windows and pop ups for collecting
Many people do not like pop up windows but it is a proven fact
that they will almost triple your subscription rates. Basically
you can pick up a Java Script that will run a pop up box on your
Mayer Juergen, a 4 year veteran of Internet marketing and website
promotion, and owner of the Projectmiles Marketing and Promotion
Portal, will show you all the steps necessary to increase your online
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