Autoresponders have been marketed
as the tool that your online business just cannot do without. Many have said
that autoresponders is the greatest invention for Internet marketing since,
well, the Internet itself. Some have even marketed the autoresponder as an Internet
business in itself.
While I won't go quite as far, autoresponders
do perform a very useful function and, if used properly, can make a big difference
to your business's bottom line. Before we get ahead of ourselves, what exactly
is an autoresponder?
An autoresponder is a piece of software
that runs on your computer, or on a website's computer, which you access through
a website. Typically, an autoresponder will perform some or all of the functions
- Maintain a mailing list of email
addresses including the performance of mailing list functions like:
- Validation and adding an
email address to the list.
- Subscribing and unsubscribing
an email address from specific autoresponder courses or messages.
- Unsubscribing an email address
from the mailing list.
- Replying to emails with a specific
- Sending out personalised emails
to a mailing list.
- Sending out a sequence of personalised
emails to a mailing list. The duration between emails is selectable by the
So, how does an autoresponder help
you in your business?
I think the most important thing
that an autoresponder does is that it automates many of the tasks that you would
otherwise have to do manually. And this will free you up for the more important
things you have to do to ensure the success of your business.
One autoresponder that has all the
features mentioned above is the GetResponse
autoresponder. In addition, it has many other features like email analytics,
follow up campaigns and free online surveys.
And the feature I like best?
You can sign up for a free trial
that does not expire after a certain time unlike many responders that offer
a free trial.
to check out the GetResponse website.