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Autoresponders have been marketed as the tool that your online business just cannot do without. Many have said that autoresponders is the greatest invention for Internet marketing since, well, the Internet itself. Some have even marketed the autoresponder as an Internet business in itself.

While I won't go quite as far, autoresponders do perform a very useful function and, if used properly, can make a big difference to your business's bottom line. Before we get ahead of ourselves, what exactly is an autoresponder?

An autoresponder is a piece of software that runs on your computer, or on a website's computer, which you access through a website. Typically, an autoresponder will perform some or all of the functions listed below:

  • Maintain a mailing list of email addresses including the performance of mailing list functions like:

    • Validation and adding an email address to the list.

    • Subscribing and unsubscribing an email address from specific autoresponder courses or messages.

    • Unsubscribing an email address from the mailing list.

  • Replying to emails with a specific message.

  • Sending out personalised emails to a mailing list.

  • Sending out a sequence of personalised emails to a mailing list. The duration between emails is selectable by the user.

So, how does an autoresponder help you in your business?

I think the most important thing that an autoresponder does is that it automates many of the tasks that you would otherwise have to do manually. And this will free you up for the more important things you have to do to ensure the success of your business.

One autoresponder that has all the features mentioned above is the GetResponse autoresponder. In addition, it has many other features like advanced analytics, campaign testing and multichannel marketing.

Click here to check out the GetResponse website.


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