Traffic exchanges, also called hit, start page or surf exchanges,
are sites in which members browse other memer's sites in exchange for visits
to their own site. Visits would typically last 15 sec to 30 sec, after which
the person browsing can click to load the next site. Many sites would introduce
features to ensure that the person browsing is an actual human and that the
same site is not shown to the same person in a certain time frame, usually
A member of a traffic exchange would be very interested in getting
someone to visit their site but much less interested in the other member's
sites..Many traffic exchanges now offer a cash reward for surfing, which further
gives an incentive for a member to surf as much as possible, paying little
attention to the sites that he is surfing.
Traffic exchanges have been labelled as a waste of bandwidth
and a total waste of time. But, with the correct mindset and a little experimentation,
marketing to the traffic exchange crowd might not be a total loss. The following
are some ideas that you may like to try or think about:
- Traffic exchange members are interested in traffic, so any product related
to traffic, like buying or selling of traffic should be do well.
- There are many webmasters among the members, so products related to search
engine optimization (SEO), web hosting, Internet marketing and advertising
should find a ready audience.
- You only have just a tiny amount of time to capture the traffic exchange
surfer's attention, so it might be a good idea to prepare a splash or squeeze
page rather than direct them to your main website. The splash or squeeze page
would normally be designed to arouse their curiosity or interest in your offering,
and get them to clickthrough to your site or to capture their email address.
- The use of audio and/or video on your splash page might increase your conversion
- Spend a little time looking at the websites promoted in the traffic exchanges.
It gives you an idea of the character and interests of the traffic exchange
surfer, allowing you to market more effectively to him.
There are literally thousands of traffic exchanges on the web
right now. I have listed a small selection of the better and more popular
Name of Program
||One of the few exchanges offering a 1:1 ratio.
You get paid cash for referrals and surfing too.
||One of the older exchanges offering geo-targeting
and 48-hour unique hits.
||Earn $0.10 for every active referral and $0.30
for every 1000 pages surfed.
||An exchange that seems absolutely paranoid
about cheating. Good for us surfers.
For those power users of start page programs, I have developed
Just copy everything in the message box below into a text editor,
don't forget to change the start page url to reflect YOUR ID, and save it
as a html file. Copy the html file into your website. And remember
to point the home page of your browser to the html file.